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Cultura Power 2024: Tech, Talent, Tradition: Uniting to Elevate Latino Voices

Join MAS Cultura at Cultura Power 2024 for a FREE SXSW unoffical event. We’re setting the stage to explore and harness the power of technological advancements, art, music, and media to elevate and empower our collective voices.


  • Diverse Panelists: Featuring speakers like Lexi’s Mom Kim Rubio, Honorable Travis County Judge Denise Hernandez, Eric Sattler Founder of NVision Films, Edward Castillo Founder of Figure It Out Agency, and Vero Sandoval a Financial Health Program Specialist.
  • Panel Themes: Explore crucial topics including the “Uvalde Healing Murals,” ” Young, Brown, Wrongfully Charged” and the future of technology and entrepreneurship in “Futuro of Tech” and “Dinero Talks.”
  • Exhibit: “Uprooted” exploring Austin’s Latino identity and resilience through photography.
  • Music Showcase: Latino vocalists and musicians rising out of Austin, TX come together to celebrate their passion, talent and broad sounds.

Final panelist, exhbiting photographers, and music line up annoucment dropping Fri, Feb 23rd.

Nos Vemos Ahi (see you there)!

  • Date & Time: Thursday, March 7th, 10 a.m. – 9 p.m.
  • Location: KMFA Classic Radio, 41 Navasota, Austin TX 78702
  • Cost: Free w/ RSVP (allows ” access, doesn’t guarantee it)

This project is supported in part by the City of Austin Economic Development Department.

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